Vegas lure adds to Intellitrain spike

by Ben Abbott10 Feb 2012

Intellitrain has seen a 60% increase in enrolments since October last year, and part of the increase in numbers is being put down to a Vegas promotion that is soon to close.

Intellitrain has been running courses in each major city around Australia up to two times a week.

General manager projects and marketing, Byron Gray, said the increase was due to a confluence of factors including the MFAA Diploma deadline and a once-off Vegas promotion.

"Clearly the looming MFAA deadline has impacted things, but more importantly feedback from brokers who undertook their Diploma early last year and the increases they’ve seen in their business - particularly in such a tough market - have spurred others on," according to Gray.

Meanwhile, a Vegas promotion tied to new enrolments has helped boost numbers.

"Our Vegas promotion has definitely driven an increase in enrolments, the chance to win a trip to Vegas worth $5,000 doesn’t come along every day," Gray said.

The trip, which includes flights, accommodation and spending money for two worth a total of $5000, will be given to a candidate who has enrolled in an eligible program before 29 February.

Intellitrain has flagged the launch of eLearning courses beginning in March this year, which Gray said is tied to increasingly time-poor brokers who require more flexible access to courses.

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