A vibrant Diwali extravaganza in Sydney's suburb of Parramatta last Friday night was used as a venue for Westpac to announce new measures it would take to support Indian customers and brokers.
The bank announced that it would open its first branch in India, operating from Mumbai, which it said would help migrants plan their move to Australia and assist them when travelling back to India.
The bank also announced it would introduce its first Hindi-language ATMs, with seven ATMs at four branches in Parramatta and Blacktown in Sydney due to go live from today.
The bank invited 300 guests from the Indian community to Parramatta on Friday night to showcase its commitment to the Indian community and mortgage brokers. The night included Bollywood dancing and music, and even a guest appearance from popular singer Kamahl.
NSW state manager Frank Speranza said Westpac has a proud history of working with the Indian community and knew how important it was to help migrants get the best possible start here.
"Westpac has been taking the lead in providing tailored banking services as we recognise the importance of having great local team of broker BDMs and bankers on the ground where it matters most," he said.
Westpac said it had 65 branches located in areas with large Indian communities in Australia, while the bank has 1500 Hindi speaking staff across its network, some of which were in attendance.
The measures mirror those taken by the bank in relation to Australia's Asian and particularly Chinese community, with branches already existing in Shanghai, Singapore, Hong Kong and Jakarta.