Westpac has announced it will launch a new 'Platinum' top tier broker segment at a series of road shows.
The bank, which recently moved to defend broker segmentation offerings, said the new Platinum tier would be an exclusive top tier broker segment, available to brokers by invitation only. The new segment will be placed above the Advantage + tier, which will remain in place.
In a statement the bank said Platinum brokers would be offered "exceptional, priority service, Westpac’s quickest turnaround times including same-day conditional approval".
Platinum brokers will also receive Platinum branding recognition, "numerous personal premium banking benefits" and discounts on Davidson Institute seminars and courses
“Brokers are an important business partner at a local level, with around 45% of the bank's mortgages delivered via the mortgage broker channel," mortgage distribution head Tony MacRae said.
"Our aim is to bring our broker partners and Westpac’s team of local bankers closer together to build deep and strong business relationships, and Platinum helps us achieve this by rewarding brokers who work closely with us and really delight their customers," he said.
MacRae will meet with its new Platinum brokers and other key business partners at a series of upcoming road shows in February and March, with the theme 'Building Great Partnerships'.
“Our entire Westpac team are keen to get in front of our key customers – mortgage brokers. We understand that our brokers need a lender partner, like Westpac, that puts them at the centre of everything they do, and their sentiment is very clear," MacRae said.
"Professional brokers want a committed partner to assist in their efforts to grow and develop their business by continually adding value and building a great partnership. That’s why it’s important to stage these important local road shows,” he said.
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