HSBC Australia: No return to broker market

By Larry Schlesinger | 19 Aug 2009

HSBC Australia does not believe it can add value to customers via mortgage brokers and has no plans to return to the third party channel.

This was the view expressed by Graham Heunis, head of personal financial services at HSBC Australia, speaking on a panel discussion at the Retail Financial Services Forum today.

Heunis said it was not possible for HSBC to be a trusted advisor while working through intermediaries.

HSBC quit the broker space in December 2006, selling its broker originated residential mortgage book to FirstMac and Heunis said the bank's position on brokers had not changed.

"We exited the broker market because we did not believe we could add value to customers through brokers," he said.

"It's not an area we want to play in and we have no intention to do so," he added.

However, fresh from acquiring the mortgage management and aggregators businesses from Challenger, John Flavell head of sales at NAB Broker, hit back, saying it was up to the lender to enable brokers to become the trusted advisors and build great relationships with customers.

Ian Corfield, chief executive of retail at BankWest, backed Flavell, saying regulation would help deal sort out this issue: 'Some of the advice has been poor, but there are also some fantastic broker businesses out there," he said.

Related stories:

HSBC to become fee for service broker - UK-based bank HSBC, which has traditionally shied away from brokers, is looking to launch a "whole of market" customer advice service in its branches.

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Commented by: Damien at 19 Aug 2009 02:14 PM Report this comment
We don't miss you either, as HSBC never added any value to our panal of lenders either, great to see we are both happy!
Commented by: John at 19 Aug 2009 02:17 PM Report this comment
HSBC HSBC who?
Commented by: melb broker at 19 Aug 2009 06:01 PM Report this comment
pffffffft
Commented by: Paul Gollan at 19 Aug 2009 10:19 PM Report this comment
It's amazing that the banks who couldn't cut the mustard in the broker space come out with stuff like this from HSBC. It reminds me of Bank of Queensland's exit from the broker market many years ago to focus on their franchise strategy...and ah that's working really well for them from all the media reports.

Hats off to the banks who can walk and chew gum at the same time. In the case of NAB it seems they can juggle a few balls as well.

Paul Gollan
AMB

Commented by: Vegas at 20 Aug 2009 01:29 PM Report this comment
Hasnt affected my business or my clients since they left.

A quick look on your website Graham and doesnt appear you are adding much value to customers anyway.

"Home Rewards gives you a mortgage interest rate that reduces over time. The rate starts at the Home Rewards standard variable rate. It then reduces by 0.25% p.a. off the rate at the end of the first year, and a further 0.50% at the end of the second year. From the end of the second year the rate then stays 0.75% below the Home Rewards standard variable rate for the entire life of the home loan."
SVR at 5.74% - It would be unethical for me to recommend that to my clients as I would be putting them at a "Disadvantage".

Stay on the sidelines and keep cutting up the oranges while the rest of us play. Certainly makes no difference to me. Same with BoQ -

Remember we only get paid for results and carry all of the costs. I am sure your banks would be more profitable if that was your remuneration package.
Commented by: Michael at 21 Aug 2009 03:02 PM Report this comment
In pulling back on clients deals HSBC have caused grief for a number of developer clients of mine. So stay away HSBC. Your business style will not be mnissed.

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