The 12,000 members of the MFAA are set to operate under the new trademarked designation of 'Professional Credit Adviser' following completion of its strategic review.
The new designation is part of the MFAA's focus on the need for brokers to evolve professionally.
It forms part of a member consultation paper "Focus on the Future" released yesterday, outlining the key initiatives for the association in recognition of the "ever changing dynamics of the credit industry".
The MFAA held its first roadshow in Sydney today to explain its new vision with roadshows to be held across the country until the end of March. State councils and National Committees have already discussed the proposal. Once the views of members have also been considered, a final decision will be taken by the MFAA board.
The proposal is built around a new 'MFAA Professional Framework', the association will offer "an education pathway that will provide the building blocks for continuing professional development leading to professional certification of members, maintaining those standards, and requiring all members to obtain a Diploma as the minimum competency standard" and "the Code of Professional Conduct which sets and enforces the professional obligations, practice standards and ethical foundations for members".
MFAA chief executive Phil Naylor said, "The enhancements to the MFAA's Professional Framework will continue to build greater confidence in the advice consumers receive from any one of the 12,000 MFAA Professional Credit Advisers on, what for many is, their largest financial purchase.
"Currently MFAA Professional Credit Advisers have demonstrably higher standards than required by legislation. "Focus on the Future" initiatives are about further raising the bar of professional standards and ensuring it is appropriately recognised and rewarded by politicians, regulators, consumers, lenders and other industry stakeholders."
The final key initiative will be to ensure that consumers - "the ultimate beneficiaries of the enhanced professionalism and standards" - are aware of the benefits of dealing with a MFAA Professional Credit Adviser.
Related stories:
MFAA lays out requirements for 'professional broker' - The MFAA has laid out a proposal for what it deems to be the requirements for a professional broker, to encourage lenders to adopt quality based broker accreditation policies for its members