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Franchise launches major campaign to steer borrowers to brokers

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Australian Broker | 20 Jan 2015, 08:18 AM Agree 0
A major franchise broker has launched a new campaign urging bank consumers to get a “free” and “expert” second opinion from a broker on their home loan
  • Mortgageguy | 20 Jan 2015, 09:58 AM Agree 0
    This is sad that a individual franchise has to do this, when it should be coming from the MFAA. Its time the MFAA got out there and advertised for brokers to be used. If this means an increase in membership fees, I am sure most brokers would consider it, as a trade off for more business.
  • Ross | 20 Jan 2015, 11:30 AM Agree 0
    Well done Aussie. Obviously you are advertising for your own benefit however once again it is a message that positively helps us as an industry overall. Shame the MFAA and FBAA don't do the same.
  • Stephen Hale – MFAA | 20 Jan 2015, 03:03 PM Agree 0
    We congratulate Aussie for this great drive at consumers to promote the advantages of using a broker. The MFAA has also been the only association to drive consumer interest with our digital campaign in December that has seen a 200% increase in unique consumer traffic with a 98% increase in broker searches so look at New campaign will launch in March with another 4 this year. We have also now given the consumer the choice of emailing our members to eliminate the stress of a cold phone call. We are happy to hear from brokers interested in a TV/web base campaign but that would push the cost of membership up by $1100 to 1500 per annum per member but happy to discuss. FBAA what are you doing with consumers for brokers??
  • Damon | 20 Jan 2015, 05:01 PM Agree 0
    Smart consumer message as usual Aussie.
    Be interesting if some of the aggregators offered a separate full service channel with less commission however MORE support, genuine leads/brand etc as it gets hard out their for many of us without this. Broker choice is the future.
  • Glenn | 26 Jan 2015, 11:56 PM Agree 0
    These guys continue to lead the way.
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