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Your choice: Embrace social media or bust

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Australian Broker | 13 Nov 2012, 06:15 AM Agree 0
Leading brokers have claimed it is time to embrace social media or face the threat of being made obsolete by bank proprietary channels
  • | 13 Nov 2012, 10:22 AM Agree 0
    Very interesting point has been raised regarding social media. Brokers, and in fact all professionals need to have an online presence, even if it is to simply build trust and credibility.

    Social Media is the next logical step. It puts people intouch with people, some you don't even know and in a business sense that is a positive.

  • Michael Maher | 13 Nov 2012, 11:36 AM Agree 0
    I agree. All Mortgage and Finance brokers should invest heavily in all aspects of digital marketing. In the end it will help them help their clients. Intermediaries will always be required and we need to continue working on winning the trust of new and existing clients.
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