Busy, burdened breeders: Why Gen B could be your best clients

by Mackenzie McCarty11 Mar 2013
“I wouldn’t like to call myself a ‘burdened breeder’!  Maybe ‘passionate, driven and time-poor?”  [The general description] is probably correct with my situation.  My job is a seven-day-a-week position and has large demands on my time. My wife also works four days a week and we have two children, aged four and one.”

Bartlett says his daily life is ‘a juggling act’ when it comes to work/life balance.

“I now block my diary Friday mornings to make sure I have quality time with the boys.  My wife and I are both very understanding to our work pressures, which helps.”

The report says Generation B are an important sub-set to understand, as they are the generation that are making the biggest financial and lifestyle commitments.

“Whether they are buying their first or second house, or deciding to start a family or have another baby, this unique decade of Australians are experiencing the ‘perfect storm’ of being breeders, busy and burdened for different reasons.”

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