Facebook is one of the best tools available to brokers for building relationships with clients and other industry professionals - but making the most of the program, without neglecting it (or being downright annoying) can be tricky.
Katie Lance, regular contributor to independent real estate news site InmanNext, says there are five things to remember if you want to get the most out of your Facebook business page:
Stay topical and relevant.
“As you are thinking about the most relevant content you could share on Facebook, make sure it is relevant to the season. For example, now is a great time to talk about the New Year, spring cleaning and tax time. Staying topical will keep people’s attention and engage them more in your content.”
“Make sure you incorporate some fun into your posts on Facebook. Pinterest is a great source for fun quotes and photos that you can share. Keeping it light makes it fun, and it is an easy way to build engagement.”
Brief is better.
“According to Facebook, posts that are between 100 and 250 characters (less than 3 lines of text) see about 60% more likes, comments and shares than posts greater than 250 characters. Keep it short and edit ruthlessly.”
Don’t post too often
“Statistically, a Facebook post on a business page “lives” about three hours. A post is considered dead when the growth in engagement is less than 10% of the largest growth of engagement between hourly snapshots. The biggest mistake I see people making with their Facebook business page is posting too often. This is why having a content strategy is key; know when you will post and what you post.”
Photos still are king
“Posts including a picture generate about 120%, more engagement. Be smart about your photos; are you pinning interesting photos? Use some of those photos in your Facebook content strategy. Do you take a photo with every single client you work with? Every client has a story and those stories are great pieces of content for your brand on Facebook.”