Aggregator announces new broker head, 500% broker lead increase

by Amy Rosenfeld23 Jan 2014
A major aggregator has kicked off the new year with two new appointments and a promise of increased support for brokers.

Choice Home Loans annouced yesterday ex-Westpac BDM Leith Wickstein as manager of national broker partnerships and former financial planning head Nathan Windebank as manager of national practice management.

Choice CEO Stephen Moore said the new appointments form part of the new Choice Home Loans support structure.

“Our aim is to help members every step of the way while they grow their businesses. Having Nathan and Leith onboard provides members with specialised and tailored practice management and recruitment guidance,” said Moore.

The appointments come off the back of a strong year for Choice, with the latest figures showing the franchise increased leads to brokers by over 500% in 2013.

Moore confirmed the business would continue delivering leads and specialised marketing support for members in the year ahead.

“We are committed to providing members with lead support and assistance through our targeted marketing campaigns which include high profile online advertising, EDMs, seminars to educate and attract potential members as well as new sales collateral," said Moore.

“Members also benefit from our efficient business systems, state of the art technology, high level support model and a devoted practice management team to ensure their businesses grow."

For Choice Home Loans, 2013 was a year of development and dynamic change, said Moore. 

“We plan to continue the positive momentum in 2014 from our strengthened Choice Home Loans offering which includes increased support for brokers through enhanced business systems; a deeper pool of dedicated resources; and a wealth of brand and marketing support materials including a complete brand re-fresh."

COMMENTS

  • by oldBroker 23/01/2014 12:17:16 PM

    And all these new-hires, marketing support materials including brand re-fresh, deeper pool of dedicated resources, etc etc... are all paid-for by the brokers whether you use/need them or not. All these initiatives are to give the aggregator a purpose which is really not there, and lets fact it, most of these initiatives are self-serving.
    I look forward to when the lenders will be able to pay the brokers directly (and this will happen once the clawback issues are resolved), and then the relevancy of the aggregators is gone.

  • by oldBroker 23/01/2014 12:50:10 PM

    And all these new-hires, marketing support materials including brand re-fresh, deeper pool of dedicated resources, etc etc... are all paid-for by the brokers whether you use/need them or not. All these initiatives are to give the aggregator a purpose which is really not there, and lets fact it, most of these initiatives are self-serving.
    I look forward to when the lenders will be able to pay the brokers directly (and this will happen once the clawback issues are resolved), and then the relevancy of the aggregators is gone.

  • by Melb broker 23/01/2014 3:56:05 PM

    I agree oldBroker. A lot of us don't need an aggregator. All we require is the software to lodge loans online. I really don't need an aggregator for the sake of passing on MY commission, when I'd be happy to collect it directly from the bank!!