Aggregator launches first white label home loan

by Maya Breen08 Apr 2015
National aggregator Astute Financial has rolled out its first branded home loan in partnership with Advantedge Financial Services.
The national roll-out of the Astute Simplicity home loan follows a successful pilot launch to a select group of Astute brokers in late 2014.
Astute director Brad Wood said the aggregator aims to deliver simple, straightforward solutions to customers, leading to its partnership with Advantedge.
“We had conversations with a number of white label providers as part of this process and found that in terms of simplicity, flexibility and professionalism, Advantedge ticked all the boxes,” Wood told Australian Broker.
“At the end of the day we had to pick a partner we knew and could trust, and that held the same ethics and business philosophy as us when it comes to the third party space.

Wood says they received “unprecedented interest” from brokers in the pilot launch.

“We have partnered with Advantedge to invest significantly in key areas like branding, service and sales which has paid off in terms of the unprecedented interest we’ve received from the pilot group - we had brokers settling multimillion dollar deals and giving great feedback on their experience.”
Advantedge general manager of distribution Brett Halliwell added that take-up was strong amongst the pilot group of brokers.
“We are proud to have been selected by Astute to create its first white label loan product, and have worked closely with their team to develop a proposition that fits the broker and customer experience.”
Wood told Australian Broker the Simplicity home loan won’t be their last branded product and going forward Astute is looking to roll out more products across all aspects of the business, including commercial, asset finance and financial planning.