The biggest issue facing Australian business is productivity, says CBA’s Kathy Cummings in a recent Australian Broker TV interview – and brokers are no exception.
“The largest issue that Australia is facing, not just the mortgage market, is productivity. It’s a global issue, it’s an Australian issue, it’s an industry issue. You don’t pick up a paper any day of the week where you don’t hear about an industry staring into productivity.”
Cummings says the issue only gets compounded as brokers look at expanding their businesses.
“As you start to build critical mass, you build more complexity into your business. So if you’re thinking about going from a single operation into two or three people, if you don’t get those processes right, if you can’t track your pipeline, if you don’t know if you’re measuring the right metrics, how are you going to know if you’re actually getting there?”
To watch the full interview with Kathy Cummings, CLICK HERE.