The Mortgage and Finance Association of Australia has announced a new free service to help its 10,300 members market themselves better.
The new measures include regular, professionally written content that members can load onto their websites, newsletters and social media to generate leads and keep their existing customers up to speed with the latest trends.
MFAA marketing and communications head Stephen Hale said many members are too busy or have no real background in marketing, so the association decided to offer support to make their promotional activities more effective.
“Our research shows that marketing for leads is generated by content and we want to ensure our members are armed with relevant and professionally written content every week,” he said.
The free support comes as part of annual membership and is ongoing, with the MFAA team offering input on marketing activities, creative, website evaluations and social media profiles reviews.
MFAA said the marketing support is one factor that sees it progressively lifting its membership numbers – up 9% over the last year.
“We are also launching new marketing campaigns for our commercial brokers from July, with an announcement of a referral alliance with one of the biggest membership organisations in Australia to also benefit our commercial finance members,” Hale said.