has announced the approval of a $1m consumer-focused marketing campaign.
Speaking at the MFAA
National Convention in Melbourne, MFAA
chief executive Siobhan Hayden said the association’s board had approved a $1m spend for a consumer focused marketing campaign.
“Going around the country and talking to brokers, they were very clear about the importance of consumers being educated about the professionalism of brokers. Based on that feedback, I went through the budget and have gone to the board with the request of $1m for a consumer awareness campaign,” Hayden told Australian Broker.
Hayden said the look and feel of the campaign and its execution was yet to be decided, but said initiatives such as a financial literacy campaign and research on broker professionalism and experience would underpin the campaign.
“We need to go to the market now with that $1m over the next 18 months to decide what we will deploy, but it’s very exciting,” Hayden said.