MFAA launches ad campaign to rebrand bro...er, credit advisers

by AB18 Sep 2013

The MFAA has launched a major spring campaign, with the aim of driving consumers and businesses to its members.

As reported by Australian Broker, the MFAA is also amidst a rebrand of its membership, who will now be referred to as ‘MFAA approved credit advisers’, which the organisation says reflects their ‘high professional and educational standards. This new advertisement campaign has been scheduled to coincide with the rebrand.

Featuring a tagline of ‘Life-Changing Conversations’, the campaign promotes MFAA members, the campaign is designed so that those in the industry can reach out to their existing and potential clients through their own Facebook or Twitter profiles, with the offer of a $5,000 prize.

The MFAA has teamed up with four major brands - Qantas Holidays, Accor Hotels, Wattyl and Freedom Furniture - and the winner can choose which of those partners they wish to redeem their $5,000 with.

The competition will run through the ‘Essentials of Borrowing’ Facebook page, where consumers can enter once they have ‘liked’ the page.

First home buyers aged between 24 and 35 years are the primary targets of the campaign, as well as ‘next time’ buyers or refinancers between the ages of 35 and 45, as well as those wanting to finance a business or investment property.

“The campaign will demonstrate that MFAA approved credit advisers assist their customers in ways that are life-changing, by helping them achieve their dreams and business goals,” says MFAA CEO, Phil Naylor.

“We are particularly excited to have attracted such big corporate names to back our campaign to explain how vital it is for consumers to contact MFAA approved credit advisers.”

COMMENTS

  • by ozboy 18/09/2013 8:11:32 AM

    Good luck.

  • by Kym Dalton 18/09/2013 9:54:48 AM

    Brilliant. "Brokers" haven't been brokers for a long time now- i.e. you wouldn't be much of a stock broker if you only covered 5 or 6 stocks! Credit Adviser is a much more appropriate term to express how our industry's services have evolved. Well played. Next step is to rid the industry lexicon of the word "sell" in regards to mortgages.

  • by not so old broker 18/09/2013 10:17:50 AM

    Wow - you mean QANTAS et al 'donated' the $5k. OR did this come out of the budget for the advertising campaign?