The Mortgage and Finance Association of Australia (MFAA) has released its updated five-year strategy following the departure of former CEO, Siobhan Hayden.
The broker association said leveraging technology “to take advantage of emerging trends” will be at the forefront of its strategy, which is built upon five pillars: advocacy and influence, profession enabler, people and culture, IT systems and technology and broader industry issues.
The process to develop this strategy was “extensive”, according to the MFAA, and included feedback from all its member categories, particularly the extensive participation of mortgage and finance brokers.
MFAA chairman Cynthia Grisbrook said it will promote and advance the broker proposition to consumers as well as external stakeholders, such as governments and regulators, and it will continue to demonstrate the commitment of MFAA professionals to maintain the highest standards of education and development.
“As a broker for 15 years, I see that consumers need the reassurance that only a professional broker can provide. When a client is going to make probably the single biggest decision in their life the broker is the centre of trust and influence for the customer,” she said.