New GM joins non-bank

by Maya Breen05 May 2015
Liberty Financial has brought on board a new general manager of marketing and communications, Heidi Armstrong.
“I have made the transition to move across to Liberty so I can help them continue to seek new and exciting opportunities,” Armstrong says.
Her role previously with State Custodians entailed dealing directly with consumers and that’s what she aims to continue at Liberty.
“A big part of my role at Liberty will be promoting the diverse range of Liberty products direct to consumers.”
“I was attracted to them because they are very forward thinking and proactive, which I find really exciting and certainly a good fit with how I like to operate.”
Armstrong says she is looking forward to working across Liberty’s range of services such as prime lending and commercial insurance.
“I’m looking forward to the diversity which is great, but also being able to work with the executive team at Liberty to help promote and see Liberty become a household name,” she said.
“Liberty is a really exciting environment and it’s not been a difficult transition at all – it’s been fabulous.”