has won a state-wide innovation award for its new business banking app.
The regional lender’s miBanker app took home an award at the 2015 Victoria iAwards for Financial Services. The iAwards are held on behalf of the Australian Information Industry Association (AIIA) to honour companies at the cutting edge of innovation.
The first of its kind in Australian banking, miBanker was launched in January 2015 to help the non-major’s business customers grow and better manage their business.
Head of business banking, Stephen Gorman says receiving the award was testament to the value of the app in managing relationships, helping to educate time-poor business owners and ultimately creating deeper connections with customers.
“Our business customers tell us that it’s not easy to be across all aspects of running a business, from cash flow and general business management challenges, to cost control, staffing and future planning,” he said.
“The app provides a wealth of relevant video content at their fingertips, helping them make better business decisions and staying connected and better informed about the issues that matter most.
“We think miBanker is customer connection at its most innovative, and this award recognises the significant investment the Bank continues to make to benefit its business customers nation-wide.”
created the app in partnership with bhive Group, an Australian communications firm focusing on customer engagement through the mobile channel.
The national Australian Information Industry Association iAwards will be held in August 2015.