Azora on improving its services and products

Three new products launched in response to broker input

Azora on improving its services and products


By Mina Martin

Azora Asset Finance, a fast-growing auto and equipment finance lender, prides itself in actively seeking feedback from its broker partners, such as through surveys, to consistently improve its products and services.

“We recognise that our broker partners are essential to the success of our business, as they are the ones interacting with customers on the front lines,” said David Holmes, executive director at Azora. “Therefore, we prioritise gathering their input and finding ways to implement their ideas and suggestions. As a company, we believe that valuing and actively seeking out the perspectives of our broker partners is crucial to our ongoing success.”

Azora recently launched three products in response to broker input: Streamline, Kickstart, and Adverse.

Streamline, Azora’s flagship no-doc product, is geared towards businesses with ABNs for two years or more. Kickstart is available for businesses with ABNs in the six-to-24-months range. Adverse provides businesses that have paid or unpaid defaults greater access to credit. All products have turnaround times of less than 24 hours.

“At Azora, we prioritise speed-to-decision and strive to say 'yes' as often as possible, providing brokers with the confidence and reliability they need to support more of their customers,” Holmes said.

Azora complements its extensive product offering with exceptional customer service and support. The lender employs a collaborative approach, enabling brokers to work with the company’s sales, credit, settlements, and sales support teams to offer their clients with the best financing options and grow their business. This approach also inspires brokers to be more confident about Azora’s products and services.

“At Azora, we understand that people are the cornerstone of our business,” said Patrick Tuttle, Azora executive director. “While we leverage technology to streamline our processes, it is ultimately the dedication and care of our team members that has contributed to our success. We value the relationships we have built with our brokers and their clients and are committed to providing them with the highest level of service and support. At the end of the day, it is our people who truly drive the success of our company.”

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