Facebook floats live mortgage chats

by Calida Smylie16 Jun 2014
Future plans for Facebook’s world domination may mean live mortgage chats with home loan advisers, according to the social networking site’s Australian chief executive.
Facebook management is working hard to keep the site relevant and engaging in a competitive market – teens are signing out and into new social sites, partly after seeing their uncool parents are users.

Sport is the most commonly discussed topic among Australia’s 12 million Facebook users and will pave the way for interactive chats, with possibilities of partnering with various sporting codes such as NRL and State of Origin, Facebook Australia CEO Will Easton has said.

But the idea of live audience-directed interviews can go further, Easton told AFR.

“You can see plenty of opportunities where live Q&As could be incredibly useful. We were only talking to [Westpac] the other day; you can imagine a bank adviser doing a live Q&A around mortgage selection and people posting questions around mortgages.”

Branching out into non-traditional avenues on Facebook will produce new and exclusively local content, which will also help generate advertising revenue, Easton said.


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