Finsure partners with CitoPlus to streamline SME lending

Move aims to remove pain points in loan process

Finsure partners with CitoPlus to streamline SME lending



Broker aggregator Finsure Group has announced a partnership with digital commercial broking platform CitoPlus to enable more small and medium-sized enterprises to access lending.

Finsure CEO Simon Bednar (pictured above left) said the partnership is aimed at streamlining the commercial lending process by removing “key pain points” for both brokers and their customers, as well as speeding up the application process.

“SME customers look to their broker for the critical support they need with their lending needs and this partnership is demonstration of Finsure’s investment in helping their commercial brokers deliver best in class service to SMEs,” said Bednar.

Launching this week, the partnership will integrate CitoPlus with Finsure’s customer relationship management (CRM) platform Infynity and remove a lot of the manual tasks involved with a commercial deal.

This will be done as CitoPlus automates data collection to enable a better understanding of the business and individuals involved, accurate collateral details, serviceability calculations, along with providing financial analysis to support easier preparation of applications.

The move comes as SMEs face increasing financial pressures due to rising interest rates, with Finsure national commercial manager Jas Fazlic (pictured above, right) emphasising its importance in the current lending climate.

“Finsure is the first aggregator to connect our own CRM platform with CitoPlus, enabling more of our brokers to assist with commercial loans will be of benefit to SME borrowers, particularly those under increasing financial pressure at this time of interest rate rises,” said Fazlic.

The partnership with CitoPlus will also benefit Finsure brokers, according to Fazlic, particularly those looking to diversify their skillset and support more commercial loans.

“Former bankers dream of a one-stop solution that can help them write their credit paper,” Fazlic  said. “The CitoPlus platform will call out to an expansive list of required services, databases and information, giving banks the best credit paper possible.”

“We are incredibly excited to be partnering with Finsure as one of the leading and progressive aggregators in the Australian market,” said CitoPlus co-founder Richard Winkett.

 “Our solution is designed first and foremost for brokers, and we look forward to working with Finsure and their brokers to deliver an amazing experience for SMEs when seeking the right tailored loan solution.”

Related Stories

Keep up with the latest news and events

Join our mailing list, it’s free!