Major real estate network strengthens white label offering

by Julia Corderoy19 Jan 2016
Wholesale funder Advantedge has partnered with major real estate network LJ Hooker to launch a new white label home loan.

The new product, LJ Hooker Home Loan Connect builds on Advantedge’s pre-existing white label products within its aggregation groups – PLAN Australia, FAST and Choice Aggregation – as well as other major partnerships with AFG, Connective, Smartline and Loan Market

According to Advantedge, approximately 85% of brokers in the industry now have access to its white label home loans.

However, Advantedge general manager of distribution, Brett Halliwell, said the LJ Hooker Home Loans Connect product allows the funder to deepen its relationship with LJ Hooker Home Loans, a prominent strategic partner of PLAN Australia.

“We’re confident this new product will bring significant benefits to LJ Hooker Home Loans lending specialists and we expect strong demand due to the simple features and the great value that comes with the LJ Hooker Home Loans Connect product,” he said.

The LJ Hooker Home Loans Connect product comes with an annual fee of $120, however customers will benefit from no upfront fees and no application valuation or legal fees. In addition, customers get free EFTPOS and ATM transactions via NAB and rediATM networks.

Jeff Chapman, national product and marketing manager at LJ Hooker Home Loans said the new product will allow brokers to provide customers with a full suite of LJ Hooker branded real estate services and lending solutions.

“LJ Hooker Home Loans Connect also allows our lending specialists access to a variety of marketing collateral, a consumer facing website and branding on all client communications to support client conversations. They will also have support from expert Advantedge BDMs who understand their business, to assist as required.”

Advantedge is further supporting LJ Hooker Home Loans lending specialists to promote the product through customisable marketing collateral. A new product video will also be published on the LJ Hooker Home Loans Connect website by the end of January 2016.