A mortgage broker has launched a national advertising campaign which celebrates the significance of one’s home during this unique period of social isolation and highlights the crucial role that finding the right home loan plays.
The Aussie campaign was crafted to feel “personal and human” and will span many forms of media, including television, YouTube, social media, radio, Spotify, and podcasts.
“Since we are all spending more time in our homes, Aussie celebrates everything that a ‘home’ means to many Australians. It might just be four walls and four letters, but to our customers it’s everything,” said Aussie head of marketing, Sascha Hunt.
The ads not only recognise the heightened importance of home, but highlight that the current tumultuous environment has the potential to significantly impact one's finances, encouraging borrowers to consider whether their home loans still fit their current situation.
“Importantly, now may be an ideal time for customers to review their home loan options and chat to an Aussie broker,” said Hunt.
The 30 and 15-second clips show families working, cooking, watching movies, spending time with one another – all at home. As it comes to an end, Aussie brokers on video chat fill the screen, encouraging watchers to question if their current home loan is still meeting their needs.
Aussie’s creative agency, CHE Proximity, was the “creative force” behind the campaign.
“We've been in lockdown, stuck inside our homes for nearly two months now. We wanted to reframe this [moment] and make people think positively about their home and the amazing things they are doing in them,” explained CHE Proximity executive creative director Wesley Hawes.
“It's a reassuring message from Aussie, who have an army of brokers to help provide clarity and help in the time when home, and having the right home loan, is more important than ever."