New Finsure CEO reveals his focus

$145 million acquisition boosts broker capabilities

New Finsure CEO reveals his focus

News

By Jayden Fennell

Broker aggregator Finsure experienced a shake-up to its leadership structure in March after it was acquired by investment giant MA Financial Group.

Long-term general manager Simon Bednar (pictured) was appointed Finsure CEO after the $145m acquisition.

“Finsure is uniquely positioned as a scalable, technology-enabled platform with a differentiated service proposition to become one of the most powerful pieces of financial infrastructure in the Australian residential mortgage market,” Bednar said.

“Our partnership with MA Financial can support Finsure in this journey through its access to capital, credit and lending capabilities and technology expertise.”

Bednar said the last 30 days in his new role had been a whirlwind.

“My previous 10 years with Finsure has taught me never to stand still and to keep moving forward,” he said.

“While stepping up to the CEO position has its challenges, I’m finding it extremely rewarding. I have learnt so much from working alongside our founder John Kolenda and our management team.”

Bednar said Finsure was on track to continue its growth in the broker network and provide a greater service offering.

“Mortgage brokers are the reason we exist and everything we do is to support brokers and their businesses,” he said.

“As we’ve seen, brokers are writing the majority of loans in Australia, meaning they’re not just important for us but the lending market as a whole and to everyday Australians looking for a better deal on their home loan.”

Bednar said Finsure had many projects on the go, with its commitment to ensuring it does its part to recruit women and reverse the worrying industry trend of a lower proportion of female brokers.

“We have set a goal to have a 50-50 split of women and men in our broker network and we are bucking an industry wide trend of a decline in the number of female brokers,” he said.

Bednar said diversity and equality were a key pillar in Finsure’s success over the years and it was a vital component to any modern organisation.

As the property market shifted after an extraordinary growth phase, and interest rates look to be increasing for the first time in more than a decade, Finsure wanted to help brokers help their clients.

“Brokers will play a pivotal role in assisting mortgage holders through this phase, particularly as many of them will never have experienced an increase in the cash rate from the Reserve Bank of Australia,” Bednar said.

Finsure was making great progress with its customer relationship management platform Infynity and there were plans to announce exciting new features in coming months.

“Infynity has allowed brokers to compare loan options from their panel of lenders within 30 seconds and delivers cutting-edge customer management tools. We will keep providing innovative support solutions that help our mortgage brokers grow their business, not just write more loans,” Bednar said.

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