Non-bank lender Pepper Money has unveiled a new broker toolkit to attendees at its annual Insights Roadshow.
Devised as “natural extension” of the alternative lender’s Brand Hand, introduced in 2013, it’s the latest broker channel investment from Pepper Money and comes in response to broker demand and market trends.
“Since we started the Pepper Money Roadshow the one consistent message that has come out from brokers is that they love dealing with us but don’t know how to market to alternative lending customers,” said country CEO, Mario Rehayem.
The kit contains three tools: referral partner collateral, a customer satisfaction survey template and alternative lending content to help brokers create their own website landing page.
“Like any self-employed person, brokers are very good at what they do, which is sitting down with a customer, carrying out the preliminary assessment and finding the right product for that customer,” Rehayem added.
“What people tend to do in self-employment is they can lack core business skill sets, whether that be in accounts, marketing, HR or operations. There are always a few who do exceptionally well and others who learn on the job as a self-employed person.
“These tools allow them to come up to speed quicker and get insights from the learnings we have applied to our own business in both the direct to consumer channel and broker channel. So it’s a bit of both,” he continued.
The Insights Roadshow, scheduled to welcome more than 2,000 brokers, has visited Melbourne, Adelaide, Perth and Sydney, and will conclude in Brisbane on 21 June.
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