Non-major lender Auswide Bank has created a new executive position as the company aims to increase customer centricity and growth.
Former Suncorp and Bank of Queensland manager, Damian Hearne, has been appointed to the newly creates role of chief customer officer.
In this role, he will supervise and co-ordinate Auswide’s retail and business banking sales and distribution teams, third party relationships, and marketing and product initiatives.
Auswide Bank managing director Martin Barrett said building the bank’s customer experience is a focus of its three-year strategic plan.
“Having built new capability across the bank, rebranded and communicated our brand position, and invested in our future as part of our last strategic plan, the next three years requires us to leverage that investment and further accelerate our growth and position in the market.
“Damian brings with him the necessary experience and skills to holistically coordinate these efforts boasting significant experience in financial services. He has led teams at both of Queensland’s larger banks across retail and business banking channels. In addition his background in rugby union at a professional level, means he understands the value of teamwork and culture in achieving goals.”