Non-bank lender Pepper has announced a new corporate partnership with St Kilda Football Club as it looks to beef up its brand awareness in Victoria.
The announcement will see Pepper as the football club’s new principal partner for the next three years. Patrick Tuttle, co-group CEO of Pepper, said the culture of St Kilda Football Club is aligned with Peppers, which made the partnership a natural move.
“As a club, The Saints proudly supports ambition, celebrates achievements and encourages all who are connected with it to aspire to its philosophy of ‘How I Want To Be’. These values are mirrored in Pepper’s culture, where we believe that everyone deserves the help and guidance necessary to realise their personal and financial goals.”
Tuttle also revealed the partnership has come as Pepper is seeking to boost awareness of its brand in key AFL states nationally and in particular, Victoria.
As part of the partnership announcement, Pepper’s co-group CEO, Mike Culhane also announced Peppers plans to unveil its new consumer-facing brand ‘Pepper Money
’, which will be introduced over the course of 2016.
“Following an extensive, and ongoing, period of acquisition, growth, and an ever-expanding suite of lending products, Pepper is embarking on a comprehensive rebranding exercise to better explain what products we offer to consumers,” Culhane said.