ANZ's digital app grows rapidly

Thousands sign up for streamlined banking

ANZ's digital app grows rapidly


By Jayden Fennell

ANZ says its online offering – ANZ Plus – is the fastest growing new digital bank in Australia.

In just eight months, ANZ Plus, which launched in March, has reached 100,000 customers with more than $2 billion in deposits. The digital bank was designed to offer customers a smart, secure platform to give Australians more visibility and control of their money.

The big four bank says customers can join ANZ Plus in minutes with an Australian passport or Australian driver's licence and “selfie”, spending is automatically categorised and insights displayed within the app. Upcoming expenses such as regular bills and subscriptions can be predicted and planned for and customers can set and track multiple financial goals without having to open additional accounts.

ANZ managing director design and delivery Peter Dalton (pictured above left) said  

ANZ Plus offered customers one of the most competitive savings rates in the market at 3.50% on ANZ Save balances under $250,000.

“New features, better security, along with a suite of tools and coaches to help people save more, combined with competitive rates are driving more people to ANZ Plus than ever before,” Dalton said. “ANZ Plus is easy, fast and secure to sign up with.”  

Dalton said ANZ was continually adding new features to improve customer experience.

“We have also begun piloting our digital home loan product with staff,” he said.

Other features made available on ANZ Plus since its launch include biometric logins for iOS users,  as dynamic CVV, BPAY, pay to PayID and the ability to join with an international passport.

Tracy Keary (pictured above right), managing director of Mortgage Advice Bureau Brisbane said she had noticed that more and more clients wanted a self-serve option when it came to managing their home loan online.

“Online banking is secure with passwords and authentication processes in place, which provides peace of mind for our clients,” Kearey said.

“Mortgage holders can log-in to their online banking and complete tasks such as changing their home loan product or increase their direct debit repayments easily and hassle free. That way, when our clients speak to us, we can spend the time talking with them about their financial goals rather than their banking needs.”

Kearey said online banking platforms such as ANZ Plus provide a client with more control.

“As brokers, we are always here to talk our clients through their home loan and its features, but if they have direct access to their digital banking, they can implement what they would like to by themselves, which leaves us to talk with them about structuring their home loan, their financial goals and their future growth,” she said.

“It is a streamlined approach. We know people are time poor, so anything that saves them time is a win and a great incentive.”

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