Brokers reveal their most powerful marketing tool

by Mina Martin25 Jan 2022

Determined to increase your business this 2022? Here is what some of Australia’s top brokers think is their most powerful marketing tool – reviews.

Daniel Pym, of Loan Market Double Bay, and winner of the 2021 Mortgage Awards Equity-One Broker of the Year for Productivity, said the “best thing to do for marketing is actually Google reviews.”

“If your clients are happy with the service and they can leave you a five-star Google reviews I think that is really powerful,” Pym said. “That’s what everyone around the world can rely on and … if you got a 100 five-star Google reviews and they come updated, that’s really important.”

Another big thing that helps keep Pym and his team top of mind is doing annual reviews for every client. This saves clients a lot of money and keeps Pym’s team in contact with their clients, helping them get more referrals. He said that a third of their business comes from existing clients, and another third from referrals.

John Contarino, of Mobile Finance Broker, winner of Broker of the Year for regional, also agreed that Google reviews is a powerful – and most successful – sales strategy. Contarino said that getting more reviews on Google, and in turn getting better placed in that page, resulted in more leads for his brokerage.

“And a good thing about is it is absolutely free,” Contarino said. “So several days after settlement, we try to listen to our clients… we put some links and ask them for feedback and to provide for their overall experience.”

Contarino added that “roadside billboards and marketing on television is really about branding,” but 95% of business still comes from word of mouth and people searching on Google.