Lendi Group on broker types

And on how the group caters to their diverse needs

Lendi Group on broker types


By Mina Martin

If it looks like a duck, walks like a duck, and quacks like a duck, then it’s a duck – but just like the myriad species of ducks out there, diversity also abounds in the world of mortgage broking.

Lendi Group identifies and describes each broker type.

Broker types

Lendi and Domain home loan specialists

These specialists are salaried brokers who are directly employed by Lendi Group. They enjoy scheduled appointments generated by the company and receive comprehensive support for their loan submissions from Lendi's client solutions team.

Lendi home loan consultants and Aussie mobile brokers

These broking professionals operate as self-employed, independent contractors. They engage with clients both face-to-face and virtually, accommodating diverse customer preferences.

Aussie store brokers

These brokers can be either self-employed or salaried employees affiliated with one of Aussie’s 225 stores nationwide. This group can either work under Aussie franchisees or independently.

Aussie franchisees

Another distinct broker class, these brokers have the freedom to operate independently and scale their businesses autonomously.

“[This is] what we would call being the CEO of your own business,” said Matthew Whyte, GM for distribution growth at Lendi Group.

Catering to different broker types

Lendi Group offers diverse channels customised for various broker types.

“Our multi-channel business model ensures there are suitable avenues for brokers to explore as their goals evolve or their requirements change,” Whyte said.

The Pathways Program also inherently acknowledges that some “ducks” have a Lendi background and others with an Aussie background, post the Aussie and Lendi merger in May 2021.

By the end of June, the Lendi Group successfully migrated all 1,100 Aussie brokers to the new Aussie platform, just eight months after the initial batch was moved over a little more than a year ago.

“The main point of difference we offer brokers is choice,” Whyte said. “Following the merger of Aussie and Lendi, we now have a range of opportunities across the group, from salaried broker and independent contractor roles, right through to franchise opportunities.”

Whyte said the program is designed to position brokers for success by guiding them into the business model that aligns with their professional and personal goals. The Lendi Group actively embraces and welcomes broker diversity.

“Lendi Group is a place where brokers can start their career, build their career and grow their future, with our Pathways Program giving them the opportunity to be whatever they want to be – whether that’s a salaried broker, a mobile broker, an online broker, a store broker, or a store owner and franchisee,” Whyte said.

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