RateSetter gets a rebrand

Non-bank changes its name to better reflect its purpose as it ramps up for next phase of growth

RateSetter gets a rebrand


By Madison Utley

A non-bank lender has renamed itself, effective immediately, to better reflect its vision for the future of the company. 

RateSetter Australia will now operate as Plenti, a transition it has attributed to being part of its preparations for the next phase of growth in personal, automotive and renewable lending.

“As we grow, we want our identity to reflect our ambitions rather than our origins,” explained Plenti CEO Daniel Foggo.

“The name ‘Plenti’ reflects our ambition and purpose: to create smart financial products that help our customers make the most of their money and transform their tomorrow.

“We will always be proud of our history. But we feel now is the right time to take things to the next level, with a name that reflects our company’s future as a champion in consumer finance.”

The company has changed significantly over the years, having shifted to operating exclusively through a marketplace model and having launched a number of new loan products such as car and green loans; the group has also heavily invested in relationships with new partners, such as brokers and renewable energy installers, and brought a range of new investors on board.

“We are extremely proud that in just five years, we've helped 80,000 households achieve their goals through flexible, low-rate loans and stable investment returns, powered by our clever technology and a desire to always do the right thing,” Foggo added.

The CEO assured existing customers their loans would remain unaffected by the name change.  

“All the things that count about your loans and investments are here to stay, like the fast online experience, fair interest rates and flexible loan terms that match your needs,” he said.

The lender has enlisted agency DesignStudio to help update its brand identity, emphasising that the group’s client list includes the likes of AirBnb, Deliveroo and the English Premier League.

“We think our customers trust us when we say that everything we do is to build a stronger and more resilient platform for growth - allowing us to continue to deliver better value and service. Building towards an exciting future is in our DNA, so stay tuned for more to come,” Foggo finished.

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