AFG has partnered with Perth-based fintech Stryd to roll out retention software to its 4,300 mortgage brokers, lifting loan book efficiency and helping them respond faster to refinancing and repricing needs.
Stryd Broker is now integrated into Suite360, AFG’s all-in-one platform for CRM, analytics, and marketing. That means brokers can access retention tools from the same system they already use to manage first-home buyers, refinancers, and property investors, rather than juggling separate logins and platforms.
Sam McCready (pictured left), chief digital officer at AFG, said the integration is intended to simplify the way brokers monitor clients and spot opportunities.
“Our integration of Stryd into Suite360 means AFG brokers can access a tech-enabled client retention tool and a customer service workspace all in one central location,” McCready said.
The Stryd integration uses open banking and a secure API connection to give AFG brokers a consolidated, real-time view of their residential loan customers and broader loan book.
Brokers can request Consumer Data Right consent from clients and see live data on existing facilities and rates, with offset accounts expected to be added from mid-2026.
This focus on CDR comes as broker adoption of open banking accelerates across the industry. Frollo’s State of Open Banking 2025 report shows usage among Australian mortgage brokers more than doubled over the past year, with open banking consents for home loan applications rising to around 6,200 in July 2025, a sevenfold increase on the previous year.
AFG and Stryd have been testing the technology with a pilot group since last year. Those trial brokers used Stryd Broker’s proactive alerts to uncover more than $6 million of first-year interest savings for borrowers across $1.1 billion of loans.
McCready said the tool is designed to take much of the manual effort out of retention work.
“Stryd provides critical visibility for brokers to see all their customers’ loans and proactively monitor their book for new opportunities in today’s market,” he said. “This digital monitoring is designed to eliminate manual and reactive work by making retention proactive and it also offers the benefits of open banking.”
For brokers concerned about branding and client experience, Stryd operates behind the scenes. Founder and CEO Ruth Hatherley (pictured right) said the solution is embedded into broker workflows.
“With a single sign-on to Suite360, brokers can navigate directly to Stryd, without needing to manage a separate login or re-authentication process,” Hatherley said.
The platform allows brokers to identify retention risks, prioritise outbound contact, track key metrics such as loan to value ratios and interest rates, and support conversations with automated property valuation insights.
Communications are delivered using each broker’s own logo, tone of voice, and contact details, helping maintain strong relationships as broker market share sits near record highs and competition for refinance business intensifies, reinforcing the importance of data-led retention programs.
Recent MFAA data shows brokers’ share of new residential lending rose to 76.7% in the December 2025 quarter – a record December result – highlighting the scale at which effective retention strategies now need to operate.
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