Aggregator surges past $60bn trail book milestone

The group is also celebrating a number of other positives, including a growing broker network and strong retention rates

Aggregator surges past $60bn trail book milestone



Aggregation group Choice has announced a range of successful milestones in the same year as it celebrates its 20th birthday.

Not only has the group surpassed $60bn in the value of its trail book but strong recruitment growth has also expanded the Choice network to 1,500 brokers.

“We are thrilled to be marking our 20th year in business with such a strong backing. Choice prides itself on forging long-term partnerships with members and delivering tailored support and these milestones are testament to the strength of our members and their focus on building successful businesses,” said Choice chief executive Stephen Moore.

Over 20% of Choice’s members have been with the aggregator for more than 10 years, reflecting the group’s strong retention rates. Additionally, the group’s most recent net promoter score was +32 which Moore said reflects the aggregator’s offering is resonating with a broader base of members.

“As the only full-service aggregator in the market, we offer members genuine choice when it comes to selecting a model that best suits them. We are committed to building a deep understanding of our members’ businesses and offer tailored support to ensure they reach their full potential.”

Moore continued, saying that Choice was well placed to support its members both now and in the future.

“We will support our brokers to adapt to the ever-changing market and to continue to raise the bar in terms of customer experience. We do this through ongoing investment in our team, our support services, our technology and our professional development program.”

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