Asset finance firm hires broker as GM

The new hire will use his expertise in asset underwriting, broking and sales to drive further growth in the company

Asset finance firm hires broker as GM



Asset finance provider NLG Leasing has announced the appointment of a new general manager sourced from the broking and finance space.

Aaron Reiter officially took up the role yesterday (30 October) building upon his experience in asset underwriting, broking and sales. He moved from the McMillan Shakespeare Group where he was a broker and branch manager of the auto financier Money Now in Mount Waverley, Victoria.

Reiter said his expertise means he can head straight into spearheading NLG’s growth initiatives and enhance the company’s position as a premier asset finance provider.

“Prior to my tenure in finance, I was involved in vehicle sales for over ten years. Collectively, these skillsets evolve our capacity to be truly broker-centric as I have a full end-to-end understanding of the process involved with writing asset finance – along with a genuine appreciation of the market’s priorities and pain points.”

A key focus in the new role will be to ensure customer service remains high and that back-end support for brokers is streamlined for tighter processing and faster turnaround times.

The tight processes already within NLG have eliminated a lot of the challenges around starting a new role, he told Australian Broker.

“The beauty for myself is I haven't actually been brought in to fix anything. I'm just going to be adding to what's a pretty good situation.”

NLG will expand its broker relationships through more frequent communications, greater personal interface and regular PD days with small aggregator groups. Reiter has already appointed a new broker to the firm’s product adviser unit and will further add personnel as demand requires.

“The biggest reason for this extra broker is to keep up with demand,” he said. “Our service levels are absolutely fantastic but the thing that I want to see is an increase again.”

Reiter said that this was still a relationship industry and vowed to focus on giving the best to NLG's clients so they could give the best to their clients further down the chain.

“Brokers are increasingly realising how asset finance is a smart, flexible alternative that allows the reallocation of funds to positively affect their client’s business efficiencies, productivity, sales, and ultimately growth. Similarly, reskinning cash flow effectively can also greatly enhance a client’s lifestyle and help achieve their personal goals,” he said.

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