The product aims to give brokers a faster, more accessible option for clients needing bridging finance.
Finsure’s launch of the bridging loan product follows a 26% increase in its loan book over the past year. The company has also added 1,000 new brokers to its network, reflecting growing demand for its lending options.
Finsure CEO Simon Bednar (pictured left) said the company’s focus on white-label lending is about more than just expanding product offerings.
“Having a white label offering is more than just providing competitive options to borrowers,” Bednar said. “It provides the group with an opportunity to reinvest back into our network and deliver greater support for our network of brokers. It’s a win-win.”
Finsure’s expansion includes new hires to support its broker network.
John Lafferairie, head of white label at Finsure, noted recent appointments aimed at improving broker assistance.
“We recently appointed NSW business development manager, Semeara Hannouf, to the team and will also have another Victorian-based business development manager who will support brokers across Victoria, South Australia and Western Australia,” Lafferairie said.
Bridgit CEO Aaron Bassin (pictured right) said the partnership aligns with the company’s goal of making bridging finance easier to access.
“We are incredibly proud to partner with Finsure to launch Finsure Loans Bridge, powered by Bridgit,” Bassin said. “This will continue to broaden access to bridging loan solutions as we work closely with the Finsure broker network to help support more of their clients.”
Bridgit’s technology allows for:
With competition in the property market increasing, quick access to bridging finance is becoming more important for buyers.
Bridgit, founded in 2021, provides bridging loans that allow buyers to purchase a new home before selling their existing property.
With Finsure’s loan book growing and its broker network expanding, the new white-label partnership with Bridgit is part of the company’s broader push to offer more lending solutions.
