Finsure welcomes Salt & Lime to its lending panel

The move will enhance the group's asset finance offering

Finsure welcomes Salt & Lime to its lending panel


By Mina Martin

Finsure’s lending panel has a new addition: an innovative new lender that offers socially responsible lending, Salt & Lime.

Finsure CEO Simon Bednar said Salt & Lime joining the aggregator’s expanding broker network will enhance the group’s asset finance offering due to the lender’s suite of secured vehicle finance and personal loan products.

“What makes Salt & Lime so unique is they are all about helping their customers improve their financial literacy and wellbeing with a socially responsible approach to lending,” Bednar said.

Damien Thompson (pictured above left), Finsure’s head of diversified partnerships, said Finsure was thrilled to be partnering with Salt & Lime.

“Salt & Lime’s approach to lending is a game-changer in this space as they empower their customers to pay down their loans quicker through incentives for interest-rate reductions,” Thompson said. “They have also compiled short online modules that, once completed by the customers, will trigger a discount of their loan. This results in happy, better educated, and more engaged customers.”

Mark Woolnough (pictured above right), Salt & Lime’s head of distribution, said the company was pleased to make its education-first, socially responsible lending platform, and fee-free offerings accessible to the Finsure Group broker network.

“With such a transparent and customer-centric approach, we’re delighted to be welcomed onto the Finsure Group lender panel and become an option of confidence for more brokers, safe in the knowledge their customers will be supported with their financial wellbeing,” Woolnough said.

“We offer many useful tools, personal support, and informational blogs to help guide our customers on the path to a stronger financial standing.”

Woolnough, a former CoreLogic sales executive with more than three decades of experience in sales strategy and leadership, including as chief sales officer at Plenti, joined Salt & Lime in May to spearhead its broker and distribution strategy. The company said then in a media release that Woolnough’s appointment marks a step forward in Salt&Lime’s commitment to the broker space.

Salt&Lime was founded in 2021 by Will Kiln, Woolnough’s former colleague at ING.

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