Pictured left to right: Sam Ljujic (LMG), Mario Emmanuel (Skip) and Ewen Stafford (LMG CEO)
LMG, the largest aggregator group in Australia and New Zealand, supports more than 6,000 brokers and settled over $130 billion in loans in FY25, with a collective loan book of $370 billion.
The changes, effective from 1 July (with Brighten following in late July), come as LMG looks to sharpen how its strategic lending partnerships are positioned within the category heading into the new financial year.
The expansion follows strong momentum for the aggregator's existing white label offering, with Apollo and Zeus by LMG settling $2.2 billion in under two years and LMG doubling its white label market share over the past 12 months. LMG's commercial push extends beyond this rebrand too, having added non-bank lenders MA Money and Arch Finance to its commercial panel in recent months.
LMG chief executive Ewen Stafford pointed to broker volumes as the rationale behind the continued investment.
"Cumulatively, our brokers write almost one in five home loans in this country. It's numbers like this that drive our continued investment in the solutions that help them grow their business and better support their customers," Stafford said.
He added that the three brands were "co-created with our brokers," built around "a shared belief in what broker-focused lending should look like" — framing the rebrand as a product of broker input rather than a top-down portfolio reshuffle
Skip brings its low-deposit lending position to the portfolio, including loans up to 98% LVR without LMI. Thinktank specialises in commercial, complex residential, SMSF, and private lending. Brighten rounds out the trio with expertise in non-resident, construction, and reverse mortgage scenarios. Brighten's profile in this space has been rising across the aggregator market more broadly — rival aggregator Connective struck a similar white label partnership with the lender in 2025 as part of a wider push into complex and non-traditional lending scenarios, though LMG is betting its bundled, co-branded approach will set its offer apart.
On the LMG side, Skip co-founder and chief executive Mario Emmanuel welcomed the rebrand, noting growth on the LMG panel had "exceeded both our expectations."
Thinktank general manager of sales Belinda Wright said the change "makes it easier for brokers to identify where they can turn for support with specialist lending scenarios."
Brighten chief executive Jason Azzopardi said the partnership reflects “our shared commitment to delivering greater choice and smarter solutions for brokers and their customers.”
Stafford said LMG's investment in service teams, lender partnerships, and technology integration would remain a priority through FY27, as the aggregator looks to help brokers solve a wider range of client scenarios under one portfolio.
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