Macquarie Bank has launched a national campaign highlighting the value of mortgage brokers, doubling down on its long-standing support for the broker channel as more Australians enter or refinance in the home loan market.
From today, Macquarie’s new ‘Built for brokers, loved by customers’ campaign will be featured on billboards across major capital cities. The ads encourage home buyers and refinancers to speak with one of the country’s more than 22,000 mortgage brokers about a Macquarie home loan.
The campaign comes as the broker channel hits new records. According to the Mortgage & Finance Association of Australia (MFAA), brokers settled 76.8% of all new residential home loans by March 2025 – a new high. Broker settlements hit $203.8 billion over the six months to September 2024, up 16.25% year-on-year.
The launch also mirrors a broader shift in the lending landscape. The 2025 PEXA Lender Mortgage Trends report shows that over half of all new Australian mortgages now come via brokers, with smaller and foreign lenders sourcing more than 75% of their loans this way. Consumer demand for flexibility, speed, and digital service is driving this trend. Competition has also intensified following the RBA’s February and May rate cuts, prompting lenders to reduce fixed rates and boost cashback offers to attract refinancing borrowers.
Ben Perham (pictured), head of personal banking at Macquarie Bank, said mortgage brokers are central to the lending market and continue to offer vital choice and competition for borrowers.
“Brokers are the lifeblood of Australia’s mortgage industry, helping to drive competition and enhance choice for households as they make one of the biggest financial decisions of their life,” Perham said.
“By helping customers independently compare the offerings of all banks, we think brokers can and should continue to play a central role in helping Australians navigate the mortgage market. That’s why we’re encouraging households to speak to a mortgage broker and ask them about a home loan with Macquarie.”
Mortgage brokers now arrange 75% of all new Australian home loans, with a statutory duty to act in the best interests of their customers. Brokers help borrowers evaluate rates, packages, and structures that align with their financial goals and life stage.
Macquarie has become Australia’s fifth largest household lender by leaning into this trend, with around 95% of all Macquarie home loans now originated through brokers.
“Our platform has been built for brokers so they can confidently deliver better outcomes,” Perham said.
“Our strategy is focused on empowering brokers so they can deliver the best possible experiences. We want the industry to continue to grow and are providing the tools needed so brokers can make buying a home seamless and efficient for borrowers.”
Macquarie said its continued investment in broker-focused technology has helped it achieve some of the fastest application turnaround times in the market, with some broker-submitted applications assessed in as little as 30 minutes.
Brokers can track applications in real time via Macquarie’s dedicated broker portal, manage documentation efficiently, and access free upfront valuations. The bank also offers brokers the same serviceability calculator used by its credit team, ensuring transparency and speed in customer assessments.
The bank has been one of Australia’s fastest-growing lenders over the past year, capturing 19% of total home loan market growth thanks to competitive rates, low fees, and flexible loan features.
With interest rates trending lower, Macquarie believes the timing is ideal for brokers to support both first-home buyers and refinancers looking to secure better deals.
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