Non-bank unveils rebrand, new strategy

A large non-bank lender has unveiled a major corporate re-brand with plans to release "new and innovative" funding solutions



Large non-bank lender, Australian First Mortgage (AFM), has unveiled a major corporate re-brand following  National Mortgage Company’s (NMC Group) acquisition of AFM in March 2015.

According to a statement from AFM, the re-brand will form part of NMC Group’s forward-looking strategy, which will see it originate more than $1.5 billion of new loans over the coming year.

NMC Group Chief Executive Officer, Steve Dover, said the company had undertaken a number of significant initiatives to integrate AFM into its operations over the past six months, and the new logo unites the two entities from a brand perspective and visually demonstrates that AFM is now part of a larger and stronger group.

“NMC Group is the largest privately owned non-bank servicing the Australian market, with more than $4 billion of loans under management. While the AFM offer has always been strong and attractive for brokers and their clients, it will now command an even more formidable market position with the strength of the NMC Group behind it.

“Non-bank lenders have traditionally been considered by some to be a lesser alternative to the major banks but this perception is continually changing. There are a number of forces at play that are creating significant opportunities for non-bank lenders, especially those that provide a genuine alternative to the major lenders.”

According to Dover, with the backing of NMC Group, AFM has plans to release “new and innovative” funding solutions.

“NMC Group is well positioned to capitalise on the growth opportunities that lay ahead. The AFM acquisition will play an important part of our forward-looking growth strategy, so we are pleased to unveil a new corporate identity that not only respects the history of both business, but also connects with our customers both now and into the future,” he said.

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