Viviane Pham (pictured above), a mortgage broker at Smartmove Professional Mortgage Advisors, leverages technology and expertise to guide clients through complex financing processes.
Introduction to a career in mortgage brokering
Pham’s journey into mortgage brokering began about four years ago, springboarding from her extensive background in financial services. Initially working with a private lender, she gained a robust understanding of lending practices and client interactions.
“I realised that I enjoyed working directly with individuals to help them navigate the complexities of securing financing for their homes,” she says.
Her transition to a licensed mortgage broker was marked by joining Smartmove in 2021, where she has honed her skills in assessing financial situations and guiding clients through the loan application process.
Technological advancements enhancing the brokerage experience
When asked about the most positive development in her field, Pham highlights the role of technology.
“The increasing use of technology to streamline the process for both brokers and clients,” she says, has transformed the industry.
Digital platforms and automated tools have not only sped up the application process but also improved the accuracy of client assessments, leading to faster and more transparent transactions.
This digital shift has improved customer experiences significantly, providing real-time updates and access to a broader array of loan products.
Current challenges and strategic solutions in mortgage brokering
The mortgage brokering industry faces challenges, particularly with the tightening of lending criteria and the competitive rise of fintech companies.
Pham sees these obstacles as opportunities for brokers to deepen their expertise and enhance their service offerings.
“It’s essential for brokers to deepen their knowledge of the full range of lending options available,” she says, suggesting that brokers also focus on educating their clients to improve their financial standings.
Amidst rising competition, she recommends that brokers differentiate themselves through exceptional customer service and personalised advice.
Pham recalls a particularly challenging case where she helped a couple secure financing for their dream home after their initial lender fell through.
“I worked tirelessly to explore these options, negotiating with several lenders and quickly gathering the necessary documentation,” she says.
The success of this case underlined the importance of resilience, adaptability, and strong lender relationships in her field.
For those looking to enter the world of mortgage broking, Pham emphasises the importance of a strong foundational knowledge and effective communication skills.
She advises new brokers to “take advantage of any training, certifications, and mentorship opportunities available,” and stresses the importance of building trust with clients and establishing a wide network within the industry.
“Being patient, empathetic, and responsive to clients’ concerns will go a long way,” she says, highlighting the critical role these traits play in building lasting professional relationships.
