In May, the industry was introduced to Australia's first and only virtual event dedicated exclusively to mortgage professionals – and it was embraced as a resounding success, with nine out of 10 attendees planning to return for the second installation on 19 June.
This month, the digital event will kick off with a keynote panel of top brokers moderated by Australian Broker editor Sarah Megginson, exploring how they have managed to adapt their business model to stand out from the crowd, even during a pandemic.
According to panellist Otto Dargan, managing director of Home Loan Experts, it's crucial to take assertive action informed by the long-term trends emerging in the pandemic environment.
“It takes time to adapt our businesses, but getting this right will pay off for years to come,” he said.
“Most business owners are too passive in a downturn, when it's actually the best time to be hiring and growing to get ready for the recovery -- definitely not the time to be hiding in a bunker.”
To Dargan, the great brokers currently rising to the top are the ones able to spot the changing needs of their customers and then adapt to meet those needs, a sentiment also expressed by panellist Vishal Gupta, founder of Unique Finance Services.
Gupta also attributes the success he’s found over the last several months, in part, to his approach to keeping his clients informed and streamlining his business processes.
“Generally, if the fundamentals are solid and your clients are happy, that will take you through the difficult times, as the clients will come back and also refer new business,” he said.
To hear more from both Dargan and Gupta, make sure not to miss the second Broker Connect event.
At Key Media, we understand that now, more than ever, it is crucially importance to be able to connect directly with lenders and aggregators in real-time and in one place; we firmly believe that with creativity and adaptability, the industry can continue to grow and thrive despite the unique challenges presented by COVID-19.