Australian Broker is back with our Spotlight Series, where we shine a light on exceptional professionals making a mark in Australia's mortgage broking and finance landscape.
Today we caught up with Iman Asadi (pictured above), director of lending at Sydney-based non-bank commercial lender Maxiron Capital. The firm is recognised for its quick turnaround on commercial loan approvals – sometimes within 48 hours – and its focus on providing customised financing solutions to meet diverse client needs. Asadi shares his thoughts on the firm's success, the growing opportunity in commercial finance and the broader market trends he believes are ripe for expansion.
The following interview has been edited for grammar and clarity.
IA: Maxiron Capital is an Australian non-bank lender specialising in tailored commercial lending solutions. Established in 2002, the group was founded to meet the growing demand for flexible, fast and personalised lending, particularly for clients who don’t fit the rigid criteria of traditional banks.
Over the past two decades, Maxiron has built a reputation for responsiveness, integrity and client-first execution. Our niche lies in short-term private lending, bridging finance and business loans backed by property. What sets us apart is our ability to deliver fast approvals and bespoke loan structures designed around the real-world needs of our clients.
We serve a broad and growing client base nationwide, with a strong presence across New South Wales, Victoria, Queensland and Western Australia. Our 25-member team is fully dedicated to commercial lending, combining deep market insight with a strong service culture.
IA: Our success is grounded in three pillars: speed, flexibility and personalisation. In terms of speed, we understand that time is critical in commercial lending. Fast indicative calls and streamlined approvals enable our clients to act quickly when opportunities arise. In terms of flexibility, we pride ourselves on crafting creative structures, especially for complex or time-sensitive deals that mainstream lenders often avoid. And in terms of our client-first approach, at Maxiron, clients deal directly with decision makers. We prioritise clear communication, transparency and follow through.
Beyond products, our philosophy is that lending is about problem-solving, not box-ticking. We tailor solutions to the client, not the other way around. This mindset – along with our emphasis on integrity and respect – has driven long-term relationships, repeat clients and strong referral growth. Competitors often focus on scaling processes; we focus on staying agile, listening to clients and delivering outcomes. That’s what keeps us ahead.
IA: We work through both channels. Our broker network is a key part of our ecosystem. We sponsor mortgage broking events and industry awards to support them. At the same time, we run active marketing campaigns to reach direct borrowers. We understand the distinct value each channel brings and we’re committed to delivering a seamless experience for both.
IA: Our strategy is simple: make it easy for clients to say yes and easy for brokers to trust us. For clients, we listen first, lend second. We understand the client's situation before proposing solutions. Also, we're transparent. There are no hidden terms or surprises. We act fast: we're structured to move quickly from application to settlement. We stay accessible. Clients interact with decision makers directly. Also, we build relationships. We aim to be your long-term finance partner, not just a one-off lender.
When working with brokers, we communicate early and often, keeping all parties informed throughout. We stay flexible, working with brokers to tailor structures. We move quickly. Brokers need timely answers to maintain client trust. We deliver on our promises. Our reliability helps strengthen the broker-client bond. And we respect the broker relationship. We treat broker referral with the same care as our own clients.
IA: Sydney remains Australia’s most expensive and supply-constrained market. Vacancy rates are consistently low and housing delivery continues to lag behind demand. Planning restrictions and infrastructure timelines have further tightened availability. However, areas like Western Sydney present major opportunities, driven by developments, such as the upcoming Western Sydney International Airport, due in late 2026.
IA: In terms of sectors, industrial and logistics. There's strong demand, driven by e-commerce and digital infrastructure. Also, alternatives, like healthcare, student housing and build-to-rent are resilient sectors with undersupply in key cities.
In terms of regions, Southeast Queensland and Perth. Population growth and relative affordability are driving strong demand in these areas. In Western Sydney, infrastructure investment is unlocking new growth corridors.
IA: We stay disciplined in our credit approach, price for risk appropriately and ensure that clients have full visibility on timelines, conditions and exit strategies before settlement. Our advice for clients, brokers and investors is to stress-test at different interest rate levels, prioritise cash-flow resilience, diversity security when feasible and to build in extra time for valuations and settlements due to ongoing capacity constraints. In volatile times, clarity and flexibility are invaluable. We remain nimble so that our clients can too.
IA: We’re seeing a positive shift. The Reserve Bank of Australia's (RBA) August rate cut to 3.60% and improving inflation outlook have already lifted sentiment. As borrowing conditions ease, we anticipate a gradual rise in activity, especially in refinancing, bridging finance and opportunistic acquisitions. That said, challenges around affordability and build costs remain, and execution certainty will continue to be a key differentiator.
IA: Tight rental markets are underpinning strong yields, especially in Sydney and Southeast Queensland. Industrial sector strength is still outperforming, while office markets are showing selective recovery from 2024 lows. Also, deal momentum is picking up as interest rate relief filters through. Execution certainty is still essential for successful outcomes.
