Spotlight: Scott Lung on starting Koala Financial from the ground up

'Surrounding yourself with good people and focusing on delivering a five-star experience is key' Lung says

Spotlight: Scott Lung on starting Koala Financial from the ground up

Spotlight Series

By Kellie Ell

After more than a decade behind the scenes in commercial property, Scott Lung wanted to try something new. Starting a family became the catalyst for his next chapter: from facilities coordination to mortgage broking.

The Sydney-based founder and mortgage broker launched Koala Financial in May of this year. Just months later, the business is gaining traction, with Lung advising owner-occupiers and first-time investors across the residential market.

But he admits there were challenges. 

"It can be extremely hard for new-to-industry solo brokers to get their start," Lung told Australian Broker. "It’s not something I would recommend doing unless you have a solid plan and a decent financial buffer to get you through the first 12 months."

Still, the broker said he has no regrets about making the leap.

For Australian Broker's Spotlight Series — where we shine a light on standout talent across Australia’s mortgage and finance broking sectors — we sat down with Lung to hear more about his journey, the strategies behind his success and why Sydney remains in a league of its own when it comes to property.

The following interview has been edited for grammar and clarity.

AB: Tell us about yourself. What is your background? How did you become a broker? 

SL: I'm a proud dad of 3-year-old twin boys, and a baby girl on the way in February. I spent 13 years in commercial property. I always had an itch to do my own thing; I just never had the courage to take that leap of faith to start all over again after working my way up the corporate ladder. It was during COVID-19 that I began to explore two different career paths: either as a buyer’s agent or as a mortgage broker. But all plans were put on hold when our priorities turned to starting a family.

AB: What made you decide to start your own firm? 

SL: Once we felt we could finally breathe again after surviving the first year of twins, I restarted the process and began speaking to various people in the industry, at a new broker event that I went to in 2023. In 2024, I reignited my desire to start my own business. I was half interested and half unsure if I could pull it off, so it took me a while before making the plunge.

I met Michael [Stephen, chief executive officer] at Purple Circle at the event and immediately connected with him.  And after speaking with one other aggregator, I decided being new to the industry that Purple Circle was the perfect choice for me. I considered joining another brokerage and working my way up from the bottom. But then I decided to go all-in and learn everything from scratch.

AB: What is your specialty? And what part of the country do you serve? 

SL: I am mainly focused on helping first-time investors and first-time homebuyers. I don’t limit myself to a specific geographical area. That’s one thing I love about this business: the ability to work with anyone and anywhere. I see myself working in the commercial and self-managed superfund (SMSF) space one day. But for now, my focus is on helping people at the early stages of their investment and home ownership journeys.

AB: What are some of the secrets to your success? Why do you think you've been successful as a broker? And what can competitors learn from you? 

SL: I’m still very early into my new career, having only started in May of 2025. But there’s no doubt that surrounding yourself with good people and focusing on delivering a five-star experience is key. I spent a lot of my earlier time on researching lender policies and other non-dollar productive tasks. But that ultimately didn’t pay the bills. So I shifted towards spending my time and efforts into marketing and building relationships with people in the industry. It can be extremely hard for new-to-industry solo brokers to get their start. It’s not something I would recommend doing unless you have a solid plan and a decent financial buffer to get you through the first 12 months.  

AB: How is Sydney's property market different from other parts of Australia? What are some of the challenges you've faced in NSW that are maybe not present in other parts of Australia?

SL: Sydney is the most challenging property market in Australia for both investors and first-time homebuyers. From an investor perspective, there's better opportunities elsewhere, unless you have the capital to support significant negative cash flow. For first-time homebuyers, the 5% Home Guarantee Scheme has helped more people into the market. But it’s a double-edged sword. The lower end of the market has just pumped up, sometimes forcing people into assets that just won’t grow.

Related Stories

Keep up with the latest news and events

Join our mailing list, it’s free!