Aggregator announces new key appointment

by Julia Corderoy17 Jul 2015
National aggregator, eChoice has appointed a new sales operations manager to further support its growing broker support program.

Simon Adler will join eChoice in the role from sales operations in Aussie Home Loans. Prior to this, Adler’s career record included roles across the areas of investment, insurance and mortgage related products and services.

eChoice General manager of sales and distribution, Paul Liccione says Adler’s appointment will add strength to their commercial programs and the long term strategic plans for the business.

“Having a respected and qualified industry professional such as Simon directing the training and recruitment elements of our broker operations will provide eChoice with critical support to continue driving and innovating our distinctive career proposition for brokers.

“And most importantly, as a former business owner, he is uniquely placed to become the vital and trusted go-to resource enabling more brokers to build a better business.”

Adler’s experience also includes ten years as director of his own mortgage and finance broking business, where he oversaw the creation and implementation of a strategic business plan which maximised a range of commercial relationships with mortgage lenders and clients.

Liccione says this latest appointment continues a dedicated process for eChoice to engage those members of the industry who will play a critical part in supporting the next pivotal stage of the company’s business development.

“We are fully appreciative of the broad scope of operational proficiency that Simon will bring to the table. The combination of his business acumen and recognised management skills will provide an increased level of support to build on the reputation and success of our Broker Academy,” he said.