Aggregator launches shiny new website

by Lena Woods18 Dec 2012

Mortgage Choice has announced the launch of its new consumer website, accessible using numerous devices.

The new site enables existing and potential customers to research and submit enquiries for loans, along with risk and general insurances – and gives brokers the ability to blog and upload multimedia files.

Mortgage Choice head of marketing, Danna Brown, says the aggregator is happy with the new website and says the aim was to significantly increase online lead conversion by providing visitors and the broker network with a new “user experience.”

“With over 20% of all Mortgage Choice website visitors arriving from mobile devices, it was imperative that the new design delivered a functional, fast and intuitive interface.”

The broker CMS has been created with the company’s franchisees in mind, ensuring that they can continue to focus on driving their business by keeping their local pages’ content relevant and up to date.

“With an increase in functionality, the website enables brokers to optimise their online presence and promote their local expertise. The new broker local pages include directional maps that enable consumers to pinpoint their broker’s business location.”