A Melbourne-based marketing startup has secured a partnership with one of Australia’s largest mortgage aggregators.
The new arrangement will see fintech ActivePipe integrate an exclusive version of its mortgage broker product with top aggregator Finsure’s brand-new Infynity CRM platform.
Paul Smith, head of mortgage channel at ActivePipe, said that the partnership addresses “one of the biggest challenges mortgage brokers face.”
“[Brokers] struggle to stay in touch with people in their database who they’re not actively writing loans for,” said Smith.
“More specifically, leads that need time to decide and customers after their loan has settled.”
“What we do is create meaningful and value-driven content and automated campaigns for every customer type and scenario. ActivePipe Mortgage Broker works perfectly in line with our highly-successful and class-leading real estate communications platforms and we are now well on our way to revolutionalise the mortgage brokering industry in Australia as well.”
“The partnership is part of our overall strategy to empower our network of mortgage brokers to work even more efficiently, enhance communication channels, leverage our data and better serve our customers,” added Finsure general manager Simon Bednar.