Aggregator to re-launch successful lead generation business

by Julia Corderoy11 Mar 2016
eChoice has announced the re-launch of its previously successful Lawfund lead generation business due to “favourable industry conditions”.

Lawfund – slated to be re-launched this month – was originally established in 1995 to help member solicitors and accountants arrange finance for their clients. In 2007, it was acquired by eChoice and network had over 1000 members nationally.

Speaking about the re-launch, eChoice chief executive, Peter Andronicos, said beneficial timing and effective market conditions contributed to the aggregator’s decision to re-ignite the “enormously popular” referral network.

“The respected reputation of the Lawfund business remains and will support its capability to re-set the benchmark as a quality mortgage referral business for brokers. This re-entry into the marketplace has been a considered decision which will also provide additional support to the forward digital strategy for eChoice

“We are looking forward to expanding our industry reach to a receptive network of finance and legal professionals who respect what the Lawfund name brings to their business, while brokers will benefit from our customised approach to a comprehensive borrower proposition. This is positive news for the industry and our brokers.”

eChoice’s current general manager of sales & distribution, Paul Liccione, will head up Lawfund as managing director and says eChoice’s network of brokers can expect immediate benefits from the partnership. 

“Lawfund has a unique and valuable role to play in the industry and through our new team and partnership with eChoice, brokers will be able to immediately benefit from the leading edge infrastructure, technology and service offering already in place.”


  • by Skeptical broker 11/03/2016 6:04:54 PM

    On one hand they position themselves as a 'digital disruptor', and on the other they are now reviving a dead incumbent business. Why not try to get one thing right?