Beloved charity event gets a redesign

by Madison Utley28 May 2020

Finance executives have been invited to register for the first-ever online Vinnies CEO Sleepout in support of those experiencing or at risk of homelessness. 

Given the restrictions around the COVID-19 pandemic, the event will take the form of an interactive broadcast hosted by television personality Dr Andrew Rochford. Rather than sleeping out in major cities across the country as usual, the C-suite and executive-level participants will pass the night of 18 June in their cars, backyards, or on their couches.

The range of possible locations reflects the reality for many of the 116,000 people experiencing homelessness across the country; while some may be in clear need of help, others are hidden from sight as they couch surf or sleep in cars or tents, but nonetheless require a suitable and safe place to live and sleep.

“The onset of a global health crisis means people facing homelessness need support more than ever,” Dr Rochford said. 

“It’s great to see Vinnies, and the business and community leaders who participate in the Sleepout, adapt to ensure this year’s event can go ahead in the midst of coronavirus.”

Last year, the event raised $7.9 million for the group’s homelessness services across Australia, which went towards providing accommodation, domestic violence refuges, food, clothing, blankets, counselling, healthcare and individualised case support.

Unlike in years past, there is no minimum fundraising expectation for participants in the 2020 Sleepout, in recognition of the financial impact that COVID-19 has had. 

Interested parties can register at ceosleepout.org.au and start raising funds now.