Brisbane to outshine Perth in property appeal

Investor focus shifting to Brisbane, buyer's agent says

Brisbane to outshine Perth in property appeal

News

By Mina Martin

Brisbane is on the cusp of becoming Australia’s most sought-after property market, according to George Cherchian (pictured above), a buyer’s agent at James Chase Buyer’s Advocacy.

Despite Perth’s median price rising by 19.8% in the year to March, Brisbane is not far behind with a 15.9% increase, as reported by CoreLogic.

Cherchian highlighted Brisbane’s burgeoning growth, driven by a combination of population increase and economic factors, suggesting a bright future for the city’s property market.

Four pillars of Brisbane’s growth

Cherchian outlined four key reasons underpinning Brisbane’s market heat-up:

  • Population growth: The state’s population has surged by 2.7% in the year to September, outpacing the national average, based on ABS data.
  • Long-term projections: Brisbane City Council anticipates a 20% population increase by 2041, escalating housing demand.
  • Sunshine Coast influence: A record share of net internal migration to the Sunshine Coast indirectly pressures Brisbane’s market, as newcomers look towards the city for purchasing opportunities.
  • Constrained supply: With a 9.5% decrease in home building approvals, the supply-side pressure is mounting, exacerbating the demand-supply imbalance.

Perth’s peak and potential shift

Perth’s property market has soared due to a significant demand-supply gap, driven by investor interest, foreign migration, and limited new listings. However, Cherchian noted that Perth’s extreme price growth is unsustainable in the long term.

With building approvals on the rise and homeowners considering sales before the peak, Perth might soon see a slowdown, contrasting Brisbane’s ongoing supply constraints and robust demand.

Looking ahead

While Perth is expected to outperform Brisbane in 2024, the tide could turn in 2025, with Brisbane’s price growth potentially surpassing Perth’s.

“Once investors recognise that Brisbane has more medium-term growth potential than Perth, we should start to see some of that west-coast demand switch back to the east coast, which will further tilt the scales in Brisbane’s favour,” Cherchian said.

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