Broker creates adviser directory and review site

by Julia Corderoy20 May 2016
A mortgage broker and digital marketing guru has created an online directory and review site for financial services providers.

The site,, allows financial services providers to create a free listing for their business. Consumers can then search these listings for brokers and advisers as well as read or post reviews.

Darren Moffatt, founder of Seniors First mortgage brokerage and online marketing agency WebBuzz, is the site’s creator. He said it offers brokers the opportunity “to build their visibility online at virtually no cost”.

“The listings on the site are indexed by Google and because we use our digital marketing expertise to promote the site, it is becoming highly visible on the search engine. For example, if a consumer searches for a mortgage broker in the Blue Mountains they will find one of our listings,” he told Australian Broker.

“In addition to that, consumers can use the site to leave reviews – and reviews are really, really powerful in the online space. If a broker creates their own listing and sends an email out to their clients to leave a review on the site, what they will find is that the listings that have reviews will appear much higher in the Google results.”

Creating a business listing on Wealthify is free, however, the site also has paid premium options starting at $49 a month. 

In addition, the site has a marketing hub where brokers and advisers can purchase search engine optimisation packages and social media management packages through the online shop. 

Moffatt said the idea behind Wealthify was to help financial services providers with their online footprint and empower financial services consumers.

“The feedback we get from a lot of our brokers and advisers in the digital space – with our Web Buzz agency – is that they really struggle with their online presence and the wanted some help,” he told Australian Broker.

“The overriding thing was we wanted a place for brokers to promote their business and get marketing help online. Equally, we wanted an opportunity and a place for consumers to come and find brokers or financial service providers and be able to have a say about any good operators they might find.”